Our History
Prudential Assurance Malaysia Berhad (PAMB) was established in Malaysia in 1924. For the financial year ended 2008, we achieved a record RM659 million in new business annual premium equivalent (NBAPE) which comprised Life Insurance sales and Takaful contributions, registering a 9% increase on 2007.
As an innovative leading insurer, we serve the savings, protection and investment needs of Malaysians by offering a full range of financial solutions through our 39 branches nationwide. With the backing of more than 800 employees and 9,000 agents, we are committed to helping people achieve their hopes and dreams for a brighter future, fulfilling our promise to our customers that Prudential is the brand they can trust to provide for their financial needs.
About Prudential BSN Takaful Berhad (PruBSN)
About Prudential BS
Prudential
Prudential BSN Takaful Berhad (PruBSN) was formed from the partnership of Prudential Holdings (Prudential) and Bank Simpanan Nasional (BSN), two financially strong companies in their respective fields of expertise. In early 2006, PruBSN received the approval from Bank Negara to operate a Takaful business.
Founded in 1848, Prudential began as a leading life and pensions provider in the United Kingdom. Today, it is one of the world's largest financial services group. Through Prudential Assurance, the Prudential brand has been in Malaysia for over 80 years. BSN, launched in 1974, has today a 9 million customer base serviced by 5,100 employees in nearly 400 branches nationwide. It is a statutory body under the Ministry of Finance.
The partnership provides a solid structure for PruBSN in view of Prudential Assurance's strength in agency distribution as well as BSN's impressive corporate presence. The strong branding and identity of the two companies have created a vast opportunity for PruBSN to accelerate the growth of the Takaful industry in the country.